E-commerce is a business that is constantly changing as the digital world and devices change and become more practical. Online stores have to keep up with this in order to be relevant and closer to potential customers.
- Make a good first impression
On the one hand, it takes about 50 milliseconds for users to decide whether they like your website or not, and on the other hand, you will never get a second chance to make a first impression. This is why you want to be as creative as possible because first impressions can take years and will help you attract customers throughout your life. You need to invest in a top-notch design, a reliable e-commerce platform like BigCommerce or Shopify, and the right website structure to provide a pleasing and visually pleasing experience for users and making sales.
The biggest drawback of an e-commerce business is that customers can’t touch, feel, and try products before making a decision. While there is currently no solution to this problem, there are other areas in your business that can address this deficiency. Some of the best things that will attract users and keep them visiting your website are reasonable prices, free shipping, and the shortest possible buying process, and simplifying the payment process with a simple shopping cart. These additional services and offers tie customers to your website and motivate them to buy.
Offering eco-friendly shipping is also a good practice. It can change your brand image. People love supporting companies that get great results, and your customers will appreciate you giving them the opportunity to be eco-friendly.
- Convenient for mobile devices
A recent study by mobileinsurance.com found that the average person spends nearly 100 minutes a day on their mobile device. Do you think you were there during that time? Or let yourself wonder if your website is mobile-ready so users can browse it for 100 minutes a day.
Bill Civic, the online retailer, quoted Goldman Sachs as saying, “Tablets will play an increasingly important role as global consumer spending on mobile services jumps from $ 204 billion in 2014 to $ 626 billion in 2018 …” That means if you don’t build your business. e-commerce using a mobile device, keep in mind that three to five years from now you may not be relevant. Close to your potential customers. If they’re on a mobile device. “You have to be there too.
- Align with social media
Ignoring or lacking social media is one of the worst solutions for your online business. Indeed, social media plays a heart role for your business as it provides you with endless ongoing insights into the lives of your customers. You not only need to involve the community manager but preferably be there. Social media can be at the heart of decision making for your business.
Try OrangeTwig to automate your social media marketing. This is a very powerful marketing app that automatically places your products in attractive, professionally designed layouts and promotes them on Facebook, Instagram, Twitter, Pinterest, and Tumblr. It tracks best practices for each channel and schedules the frequency and release time accordingly. And if you’re interested in growing your followers and engagement on Instagram, this is a must-have app. With OrangeTwig’s InstaSuccess ToolKit, you can find the right hashtags for your posts, make your posts clickable and comment on posts – while fully adhering to Instagram’s guidelines.
Regarding Instagram and its evolution to support e-commerce businesses, there are reports that Instagram is assembling a team of 50 people in New York to focus on the ecommerce capabilities for the app. If there has ever been a time to double up on social circles, it is now and it’s Instagram.
Here are some quick e-commerce tips for you:
- Post content regularly, 3 images per day, daily stories, and weekly live content
- Competitor comments and likes, a very dedicated following
- Follow and stop competitors, very dedicated followers
- Use influential customer marketing to hack the growth of other promotions on paid accounts. Shoutcart.com is a great tool for that!
- There are even many other methods of growing your Shopify business through social media hijacking. You can try out some great creative ideas at Whole Design Studios.
- Use more photos
According to a study by 3M, the company behind Post-it Notes, visual images are processed 60,000 times faster than text. With 65% of people learning visually, according to the Social Research Network, one of the best ways to get a message to your customers is through visual content. One way to do this is to use more photos on your website.
Unsurprisingly, HubSpot social media researcher Dan Zarella found that image tweets are 94% more likely to be retweeted than non-tweeted tweets. In short, provide users with photos that stick to their storage. “A picture is worth a thousand words” – Arthur Brisbane.
- Stay up to date on SEO
As the e-commerce economy grows rapidly, more and more companies are entering this increasingly congested space. A list of 1000s of SEO tips won’t be enough to focus on the things you need to do to improve your search engine position.
In 2013, there were 2.2 trillion Google searches, but 90% of users clicked only on the first three results. So if your product is last on your page, do you rely on the remaining 10% to find your page? ˅. You should consider changing your title, url and description, providing useful and fresh content, increasing your website load time, enforcing Google authorship, and registering your website with Google and Bing webmaster tools.
Building a website without SEO is like building a road with no direction.
- Use live chat
Using live chat is one way that potential customers can make decisions more quickly. Today, e-commerce is strong and growing, but nothing beats human interaction in an offline business. You need to make users feel like they are interacting with people, not machines. Live chat humanizes your website.
The live chat strategy makes your users feel like they are in real business and all their questions are answered by the assistant. You need to place the live chat button where it is most visible. You want it to be easily recognizable and visible at all times, regardless of whether the user is scrolling through or reading product reviews.
Here are some live chat statistics that can be more convincing:
21% of online shoppers are tempted to buy from websites that offer live chat. 46% believe this is the ideal communication medium and 62% of buyers who have used live chat are more likely to buy again from the same website. Finally, talk to them and don’t make them feel like they are interacting with a robot.
- Create call-to-action and sign-up buttons
Avoid lengthy registration forms that can take several pages before a visitor can successfully register on your site. As an e-commerce website, you don’t need to know their address, phone number or how they work. You only need a simple email address and password. You shouldn’t underestimate the power of call-to-action buttons as they help achieve higher conversion rates and increase website usability.
Highlight this call to action button. Think about button size, color, font, and positioning. It has to be very clear to stand out against the background of your website.
- Your data is safe with us
You can’t say your eCommerce website is complete until you have proper content management and personal information security in place. When there is no human interaction, you need to make customers feel like they are buying products on your site because more and more customers are being very careful before ordering. So, you need to convince them that your website is a legitimate website that has features to protect the privacy of their customers. This technique reduces the risk of online fraud: choosing a secure platform, using an SSL certificate, tracking all orders, requesting strong passwords, and performing PCI tests.
Shopify makes use of strong security measures as one of its best features. They have multiple pages that provide details about their security strategy and a dedicated page where you can report security vulnerabilities and potentially get paid for doing so.
- Use the right tools
Integrating the right tools into your online store is one of the most important tips that will increase your online efficiency. To get the most out of your customers, have clear and positive data and figures (conversions, analytics, sales, retention, referrals, etc.).
So I recommend checking out the Shopify App Bundle: www.shopifyappbundle.com, where you can find the perfect tool for your online store. Once you’ve used the right tools to get the most out of the market, it’s up to you.