There is no doubt that this year has been a strange year for everyone and everyone, including doing business online. The online buying and selling sector has benefited from the 2020 disaster, the coronavirus pandemic. E-commerce sales increased sharply. Are you making good use of this opportunity? The current context has accelerated online sales and promises to be the same or even better in 2021. What are the trends in e-commerce this year?
However, it seems that market changes need to continue. Whether you already have an e-commerce store or want to take steps to set up your shop, check out this post about new trends ahead so you can sell more on your online store!
E-commerce Trends: The Future of E-commerce
The trend before this year was positive and stable. Online buying and selling are gradually increasing, and more and more dates such as 11.11 (one day) or the famous Black Friday and Cyber Monday are being recorded in the online shopping calendar.
However, as noted earlier, that growth is accelerating in 2020, and not just because …
There are more people in the world with internet and WiFi.
The infrastructure is further developed.
The delivery and collection system (contactless and essential this year) is more agile.
There are other tools for process automation.
All this as the pandemic provides an opportunity to talk about new e-commerce trends for 2021, a year that is expected to bring many positive changes and strong growth for all online shops.
E-commerce trends for 2021
What do you think about e-commerce next year?
- 5G speed.
- Good information.
- Augmented Reality and Virtual Reality.
- Virtual wallet.
- Language trading.
- Artificial intelligence and automatic learning.
- ROPO (learn online purchases offline).
- 5G speed
We already know (we’ve mentioned this many times) that the load speed of our website or eCommerce store is critical when it comes to selling more. The faster our website loads, the better sales we will achieve. The introduction of 5G is a huge benefit to the e-commerce sector and will (we guarantee) will result in a significant increase in sales.
- Good information
Big data is nothing new. We have lived with this trend for several years. However, due to advances in technology, we are able to store and process more data. The information that can be gathered from it can help us personalize our e-commerce and greatly improve the user experience by adding value to offers, sales sensation … Big data is not out of date!
- Augmented Reality and Virtual Reality
The relatively new technology for augmented reality and virtual reality is being further expanded with new glasses, helmets, and even game consoles.
One of the first brands to take advantage of this trend was eyewear brand Ray-Ban. In their online shop, it is possible to try out their eyewear models with a phone or computer camera. Have you tried it
This technology requires effort and is not adapted to all products and services. However, if you think you can take advantage of it, give it a try!
This technology, as well as its various currencies (BitCoin, Ethereum, Ripple, etc.) are already among us, but this year is gaining momentum with the need to increase the security of electronic transactions.
Looking to 2021, you need to be prepared for this trend, which has a positive impact on businesses and consumers / customers as it increases trust and safety, as well as sales.
- Virtual wallet
I’m sure you’ve heard quite a bit about virtual wallets, but to be clear, it’s a solution that allows users to save money on virtual online shopping tools without entering card details or entering your account during the Process.
This wallet needs to be topped up with money and can only be used on websites that are customized for this payment method.
With this solution you increase the trust and safety of your customers. What are you waiting for? Virtual wallets are similar to PayPal and very easy to understand and implement in your store using a variety of tools or plugins.
- Language trading
I bet you have or know someone who has smart speakers at home. Google Home, Alexa … There are many models and we can ask them to play music, what will the weather be like, tell us the news or find information … Soon we will be able to make purchases using this sound system … And you must be ready!
It would be as simple as saying … “OK, Google / Alexa, I want to add these black headphones to my basket.” It looks a bit distant, but we assure you that it’s just around the corner …
- Artificial intelligence and automatic learning
Can you imagine opening an eCommerce website and finding every angle tailored to your tastes, interests, and relationship to the brand? This is getting closer and closer to reality thanks to artificial intelligence …
With chat bots, email marketing, heat mapping tools, and many other artificial intelligence solutions, we can customize our business, bring convenience to our customers, and thus direct them to shop. In other words, if you can incorporate this type of technology into your processes, you will gain a competitive advantage that your competitors will respect.
- ROPO (learn online purchases offline)
82% of mobile users browse their in-store but buy from a physical store. This is known as ROPO, online search, offline shopping.
I bet you did it yourself. They tell you about a product or see it on TV and look for it online before you buy it! You want to know what it looks like, what features it has, what people have bought before you think …
Just because we talk about e-commerce doesn’t mean we have to give up the physical world or go offline completely. These two worlds must ultimately live together and feed each other, thereby multiplying our sales and profits.
- Chat bot
Last but not least, we have chatbots programmed as customer service and meet customer doubts in the online world.
Suppose this tool is the virtual salesperson of your business and it is very important to optimize it as much as possible and look as human as possible. Do it because, by 2021, the perfect chatbot will make the best sales possible – this is a key element!