What is Shopify?
Shopify is an e-commerce platform that allows you to create online shopping sites that are integrated with social networks, publish products, shopping carts, and payment functions that integrate order processing with Shopify.
With an easy-to-use interface, professional design and ease of use, Shopify is accelerating to 1 million users in 2019.
Shopify was founded in 2006 by Tobias Lutke, Daniel Weinand, and Scott Lake. First, the three founders started their website called Snowdevil, which sells snowboarding equipment.
However, Tobias programmers were disappointed with the e-commerce solutions available at the time. He decided to build it himself, which is the birth story of Shopify.
Unlike other platforms like Magento or OpenCart, they require knowledge of website, hosting or HTML to function. Shopify is specially designed for beginners with websites and e-commerce.
You only need to know how to use the internet to own and use Shopify.
How does Shopify work?
Shopify is a completed e-commerce platform that allows you to start your online business, grow and manage it.
All you have to do is:
Create and customize your online store
If you sign up on the Shopify website with a simple process, you can try a 90-day free trial before you decide to actually buy it. Shopify provides you with a complete ecommerce web designer with hundreds of templates that can be applied to your website with just a few clicks. Shop owners can customize any Shopify with text, logos, images and videos to complement their brand look.
Manage your products, inventory, shipping, and payments
You can configure the administration interface to add products, change product images, update prices and stock availability, and test your website before launch to ensure that both desktop and mobile devices are ready for public review.
Shopify works with more than 70 payment gateways and cash registers in more than 50 languages, making it easy to sell products worldwide.
Shopify is a cloud-based and hosted platform. This means you won’t have to worry about software maintenance or server upgrades.
What are the pros and cons of Shopify?
Shopify has reasons to be one of the most popular e-commerce platforms out there. This has many advantages for the shop owner.
Easy to use
This is the main reason electronics stores love Shopify. Customers don’t have to be programmers to create and run a business. You don’t even have basic coding or HTML like Magento to configure in the administrator.
Shopify allows you to design easy-to-use sales websites, publish products, make sales and promotions. If you need to edit your shop, you can do it yourself.
Award-winning customer service
Customers can be supported by the Shopify team all the time, anytime, and every day of the week. You can get help via email, chat, or phone. Self-help options are also available with a large library of self-help documentation. You can use it to discover everything this platform has to offer. If you want to access Shopify Help,
Sell products across multiple channels
Shopify allows store owners to sell via multiple channels. Here are some of the supported channels from Shopify that you can use to easily integrate products.
- Facebook – Sell your Shopify items on the Facebook page
- Amazon – Connect your store to professional Amazon retailers
- Pinterest – Sell your products directly via Pins
- Mobile Applications – Sell the applications you create
How many Shopify’s plans?
There are five Shopify pricing options to choose from. The right choice depends on your budget and development plan.
Shopify Lite is the cheapest solution you can find on Shopify. Store owners only need to pay $ 9 a month to use it. The main difference between Shopify Lite and other packages is that it is not a real online shop with a shopping cart.
The Shopify Lite plan integrates with existing websites or social media pages. This means you need a complete website already configured with hosting, domain and all. It allows you to add ecommerce features to your store, such as: B. a blog or informational site.
This plan costs $ 29 per month and gives you all the basics you need to start a new business, including two employee accounts, 24/7 support, unlimited products, an online store with a blog, and a sales funnel.
This package is suitable for small, newly established websites. All you need is a good, functional online shop, but you don’t want to pay for the features in the more expensive Shopify plan.
The standard plan is slightly more expensive than the basic plan. The price per month is $ 79 per month. You get everything as in the Basic Shopify plan. But the number of employees is 5 people and the seats are 5 people.
Plus, it provides you with more features like gift cards and professional reports when compared to Basic Shopify.
The professional package works well for companies with fast scaling plans. If your website makes more than $ 5,000 per month, this option is a great idea.
At $ 299 per month, this is the most expensive plan out there. Available with 15 employee accounts. You have access to advanced report generators and prices for third party submissions. The great thing about this advanced pricing plan is that everything is unlimited.
You can upload as many products as you want and post as many videos and images as you need. The plan is aimed at companies that prefer to be supplied by third parties.
This is a great option for high-income businesses with sales of over $ 10,000 per month. Shop owners can save money with reduced transactions.
Shopify Plus is specially designed for corporate systems and large corporate brands. The main benefit is that it provides more control, customization, and automation for your standard commercial setup, combined with higher speeds and better service for multi-channel channels.
For the price you need, contact Shopify for a quote. It costs around $ 2000 per month. If you have a large team and don’t want to spend too much time managing your orders, this is a great way to automate.
In addition to the monthly subscription fees that you pay for each Shopify plan, you will also have to pay transaction fees if you use an external payment gateway. Transactions do not apply to Shopify Lite when using Shopify Payments. The additional fees are 2%, 1%, and 5% for Basic Shopify, Shopify Standard, and Shopify Advanced respectively. Reduced transaction costs as your business volume increases.
Payment gateway providers charge credit card fees based on what your customers buy. Online credit card prices determine the following for each subscription:
- Basic Shopify plan: 2.9% + 30 cents
- Shopify Standard: 2.6% + 30 cents
- Shopify Advanced: 2.4 % + 30 cents
While the rate for an offline credit card is below:
- Basic Shopify plan: 2.7%
- Shopify Standard: 2.5%
- Shopify Advanced: 2.4%
The fees are calculated based on the transaction, not per item. It means that if your customers purchase many products one time, you will be charged once.